Sometimes your success depends on how your competitors behave. People judge you not just by your product, but by the product that your rival down the street makes. This is a problem for Lou Caracciolo. He’s trying to make high-quality wine, from grapes he grows in New Jersey. But Jersey wine already has a reputation — and fancy isn’t it. On today’s show: Can New Jersey become the next Napa? For more, see Adam Davidson’s latest NYT Magazine column, Bottle Bing. Music: Bon Jovi’s “Livin’ On A Prayer” Find us: Twitter/ Facebook/ Spotify. Download the Planet Money iPhone App.