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Have fun discovering the hidden side of everything with host Stephen J. Dubner. Each week, hear surprising conversations that explore the riddles of everyday life and the weird wrinkles of human nature—from cheating and crime to parenting and sports.


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    Jose Mauricio Pardo drives his bamboo vehicle through the streets of Bogota. (AP Photo/Fernando Vergara)

    Season 6, Episode 33

    We already know it’s not easy being green. But Stephen J. Dubner wants to know, “What about selling green?” It turns out that’s pretty easy.

    Plus: researchers are trying to figure out why we get bored and what it means for the economy.

    To find out more, check out the podcasts from which this hour was drawn: “Am I Boring You?” and “Why Bad Environmentalism Is Such an Easy Sell.”

    You can subscribe to the Freakonomics Radio podcast at Apple Podcasts or elsewhere, or get the RSS feed.

    The post Why is Bad Environmentalism Such an Easy Sell? appeared first on Freakonomics.

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